Clothing is not a cover
It is a reflection of the self. IA London exists to confront the noise of the ordinary. We do not make fashion; we create a mirror for the soul.
The stroke of the brush
Every garment begins as hand-painted expression, casted directly onto the pattern. We seek the artistic, the sculptural, and the imperfect. Whether you choose the garment, or the garment chooses you, to wear these pieces is to wear your individual truth.
Made in England
We believe in the dignity of the hand. Our collections are built in England—printed with conscience, tailored with local hands. We use GOTS organic and Oeko-Tex fabrics because beauty is nothing without integrity.
The Armour of Art
We provide the discerning with more than a silhouette. We provide a narrative. This is art with a conscience—a story for those who find power in the dim light of art.