WE BELIEVE CLOTHING SHOULD BE MORE THAN JUST A COVER; it should be a statement of personal values and a canvas for the extraordinary. Founded in 2017 by award-winning designer Ira Iceberg, our label stands as a testament to the power of artistic expression and authentic British craftsmanship.
OUR PHILOSOPHY: ART MEETS INDIVIDUALITY
We challenge the status quo of mass-produced fashion. Our core mission is to create unique, non-mass-produced womenswear with a strong, artistic identity. Every piece begins as an original artwork, hand-painted directly onto the garment pattern. This unique, artisanal process results in distinctive, sculptural pieces that allow the wearer to express their individuality and self-worth.
THE HEART OF CRAFTSMANSHIP: MADE IN ENGLAND
Every IA London collection is entirely printed and manufactured in England. This commitment to local, ethical production is at the heart of our brand, ensuring meticulous attention to detail and supporting local artisans. We use GOTS organic and Oeko-Tex standard 100 certified fabrics and Eco-friendly printing processes, offering transparency and authenticity that modern luxury consumers demand. We sell not just a product, but the assurance of quality, skill, and conscious consumption.
THE NARRATIVE: A JOURNEY OF CONNECTION
Our collections are narratives brought to life. From the HOURGLASS collection, which explored the impermanence of time, to "THE GIRL WHO COLLECTED MEMORIES", a story of finding belonging during a global pause, each season offers depth and emotional resonance. We create "armour" pieces that empower and emotionally connect the wearer to something meaningful, encouraging them to step into the narrative.
FOR THE DISCERNING RETAIL CUSTOMER
IA London is for the retailer seeking authentic, story-rich brands that resonate with sophisticated consumers. We offer a curated selection of unique, high-quality garments that stand out in the luxury market. When you partner with IA London, you offer your customers more than just fashion; you offer them a piece of art with a conscience and a compelling story they can believe in.