IA LONDON is a British Award-winning Avantgarde fashion brand, delivering artistic content in the form of distinctive-looking garments and accessories. IA London was founded in 2017 by Cambridge-based designer IRA ICEBERG



FASHION SCOUT ONE TO WATCH AWARD only a year after its first-ever runway show, IA London was awarded "One to Watch" SS20 by the iconic Fashion Scout.

ON|OFF PRESENTS... SS19 and AW19 IA London's on-schedule Runway shows at London Fashion Week were supported and showcased by On|Off Presents.. renowned for discovering the best of emerging fashion talent, with previous alumni including Gareth Pugh, Peter Pilotto and J.W. Anderson.

INDUSTRY SUPPORT The brand is proud to be supported by DIT and UKFT and supported and distributed by YBD.



UNPRECEDENTED INTEGRATION OF FASHION AND ART: a unique design process was developed in stages, whereby a series of original artworks, created by the founder, hand-painted digitally directly on the pattern. These paintings become the surface of IA’s garments and define their distinctive appearance, unprecedentedly integrating fashion and art.  


CUSTOMISATION: the IA LONDON vision is one of wholly personalised fashion, in line with the movement towards original self-style. Whereby, retailers can customise individual garments by choosing from the variety of original and diverse print options. The prints library is including 150+ options and is seasonally updated. 



DIVERSITY AND INCLUSIVENESS are important parts of the IA London brand’s culture. Brand's Runway shows and photoshoots pay tribute to models of all ages, ethnicities and body types.


ETHICAL MANUFACTURING All our garments and accessories are manufactured in the U.K. by the companies with a proven reputation for ethical labour standards and excellent working environment.


ENVIRONMENTAL AWARENESS All our fabrics are printed using a more environmentally aware process of digital textile printing. Its reputation as the eco-friendlier of the printing processes (compared to traditional printing and dyeing methods) is predominantly measured through the reduced amount of waste inevitably produced. Our fabrics are printed using Azo dye free certified inks, many fabrics also have an OEKO-TEX certification or are to European REACH standards.




IA LONDON's distinctive handwriting and a unique point of view attract the attention of global press and retailers. 

For the list of publications please visit our PRESS PAGE.

Despite the young age, IA LONDON's unique collections are distributed in 9 countries, with a list of stockists including 

Young British Designers, YAD Boutique, Up/Art, Unconventional, Tindaci, Politix LA, Secret Room Graz, Kukla Boutique, Klok Boutique, Kawano Shinjuku, Ela Selected, Closet Case Soho, ArSent and more. 

IA LONDON new collections are introduced twice a year at London Fashion Week, followed by Paris Fashion Week Showroom presentation in partnership with NOB SHOWROOM. 

If you consider becoming IA LONDON's stockist, please contact us.




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