IA LONDON is an award-winning Avantgarde label founded in 2017.

The brand designs and manufacturers sustainable and ethically-made womenswear with a strong artistic identity.

IA LONDON collections are entirely manufactured in England.


The brand was founded by Cambridge-based award-winning designer Ira Iceberg. Although not formally trained as a fashion designer, Ira did study textile design and classical painting. This background defines IA London’s vision of clothing as a way to express personal values and individualism through art. To support this vision, a unique design process was developed in stages: original artworks are painted directly on the garment patterns and digitally printed as one unit. This artisanal process results in distinctively-looking pieces with a strong artistic identity. 

Bold, colourful artistic prints are a significant part of IA LONDON's unique visual identity. Working with the leading digital textile UK specialists allows us to produce amazingly-detailed prints with deep colours and long-lasting quality, using Azo dye free certified inks

Retailers can personalise individual garments by choosing from a variety of original prints. 

In 2019 IA London received the “Ones To Watch” Award by the London Fashion Scout, followed by the launch of an exclusive collaboration with TONI&GUY, celebrating 15 years at London Fashion Week.


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