Founded in 2017 by Ira Iceberg, Cambridge-based, self-taught in fashion. Visual identity is driven by experimentation with form and imagery. 


IA London is Fashion Scout's "Ones To Watch" Award recipient, London Fashion Week designer, British Fashion Council member and VOGUE'S "New Name To Know From LFW Fall 2021 Season." IA London's SS 2022 collection's reviews include "Ultimate Sophistication" by the VANITY TEEN and "Complex Patterns" by the legendary DIANE PERNET.

All collections are entirely manufactured in England, limiting the brand's production carbon footprint. Fabrics are printed using the digital printing method, considered the eco-friendliest of printing processes due to its minimal water waste and Azo dye free certified inks. ​Most of the fabrics are OEKO-TEX/European REACH standards.rm​. Our unique manufacturing method allows the most efficient use of the material, resulting in zero waste.