LABEL.M X IA LONDON
CELEBRATING 15 YEARS AT LONDON FASHION WEEK
label.m celebrates 15 years (2005-2020) as a much loved professional haircare brand, with a long-established backstage presence. To mark the milestone, label.m has joined forces with One’s to Watch awards recipient IA London by Ira Iceberg, with the launch of a limited-edition tote.
With mutual respect for Avantgarde artistic expression and bold story-telling being at the heart of this exciting collaboration, IA London’s approach to linking graphic design, clothes and accessories as one concept that abuts personalised fashion as a celebration of self-style, mirrors that of label.m’s vision of promoting hair individuality through the talented TONI&GUY Session team who help create the products used during London Fashion Week.
“I first discovered Ira and her designs before we even worked on her show. I loved the vivid depiction of artistic storytelling and felt that the strong prints would translate perfectly to being applied to bag design” SACHA MASCOLO-TARBUCK, Global Creative Director TONI&GUY/label.m