IA LONDON collections are entirely manufactured in England, using sustainable and ethical practices.
Emissions footprint - All IA London products are made locally, thus significantly limiting the brand's production carbon footprint.
Eco-friendly printing – fabrics are printed locally by digital textile specialists. Digital printing is considered the eco-friendliest of printing processes than traditional methods as it produces less waste and uses Azo dye free certiﬁed inks.
Most fabrics used have an OEKO-TEX certiﬁcation or are to European REACH standards.rm
Zero waste – printing the artworks onto the garments' pattern allows for the most efficient use of the material.
Made-to-order – there is no stock holding which usually leads to obsolescence and overproduction. All garments are made using the highest quality of materials and are built to last for many years.
Inclusiveness and diversity - all our runway shows and presentations since the start included models of all religions, ethnicities, genders and social backgrounds.
Confronting age biases - actively supporting and promoting the idea of "beauty has no age", we worked with models of all ages, including "The Cage" age biases confronting project, in collaboration with Grey model Alex Bruni.
Craftsmanship & community:
Supporting community - IA London collections are tailored at the factory located in a social housing area in the Borough of Kilburn, London. The factory has a proven reputation for ethical labour standards, and it provides a safe workplace for local women.
Supporting the UK craftmanship, we look to contribute by developing unique, trendsetting prints and collaborating with leading UK digital textile printing specialists, experimenting with new techniques and a range of natural fibres, including silk, linen and organic cotton.