BEDLAM

 

London Fashion Week AW20

 

Dedicated to Alexander McQueen

In the 13th century the oldest psychiatric hospital in the world, the Bethlem Royal Hospital, opened its doors in London. Commonly known as Bedlam, it became a London landmark so famous that tourists would visit it alongside Westminster Abbey and the London Zoo, and so notorious that the name came to mean confusion and chaos. It is here where IA LONDON takes us to for AW20.

 

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CREDITS

Show production | Fashion Scout

Make-Up | Solemn University

 Hair | TONI&GUY and LABEL M.

PR | ASV Comms

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